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Jahvy Signs With Atlantic Records

The talented and trendy Jahvy Ambassador, whose real name is Jahvel Morrison, recently signed with Atlantic Records. The deal is noteworthy because Jahvy is a dancehall music producer, not a deejay nor a singer. And even then, large and prominent labels like Atlantic mainly sign recording artistes deemed as having great potential.

The hit making producer credits Kranium’s “Gal Policy,” which was done on the Soul Survivor Riddim, as the catalyst for the deal with Atlantic, to which Kranium is signed.

He explains that the Soul Survivor Riddim, his most successful project so far, was created at a time of great physical pain.

His inspiration for the beat came after being involved in a very terrible car accident. He recalls a conversation he had with Alkaline after the incident during which Alkaline suggested that he makes a beat that express the ordeal.

Despite the pain from his injuries, which included fractured bones, Jahvy went in the studio and created the Soul Survivor Beat. 

Jahvy the producer

The Soul Survivor Riddim, released on the Tru Ambassador label, includes Alkaline’s “Ocean Wave” and Kranium’s “Gal Policy”: two of Dancehall biggest songs of 2020. Other songs on the beat include “Life” by Mavado, “Shepherd” by Jahmiel, and “Weed Shop” by Star Captyn.

Jahvy Ambassador has produced tracks for several other top acts including Charly Blacks and Bugle. At Atlantic, Jahvy will be sharing stable with high profile acts such as Cardi B, Roddy Ricch, Kojey Radical, Kodak Black, Lizzo, Lil Uzi Vert, Meek Mill, Missy Elliot, Bruno Mars, and several others. 

The deal with Atlantic opens the door for Jahvy to showcase the Tru Ambassador Entertainment brand on the world stage.

The producer, who hopes to work with Rihanna someday, said “I’m really happy to have this opportunity given to me by such a huge company. I promise my fans, this move will be a great one so look out for what’s next.”

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